"Meta Announces Additional Charges for Boosted Posts on Facebook and Instagram Following Apple's Policy Change"

Meta will start charging a 30 percent fee for boosting posts in Facebook and Instagram's iOS apps, passing on Apple's 30 percent cut of digital purchases to advertisers. This change, effective later this month, will require iOS users to pay through Apple, with small business owners and influencers being affected. Users can still purchase boosts through the websites to avoid the fee. Additionally, Meta will require prepaid funds for boosted posts in iOS, adding an extra 30 percent to cover Apple's transaction fee. This comes after Apple's introduction of a 27 percent tax on alternative payment methods in the US and plans to allow developers in the EU to exist on alternative app stores with a new "Core Technology Fee."