"Netflix Signals End of Cheapest Ad-Free Plan Amid Growth Push"
TL;DR
Netflix plans to implement more price hikes in 2024 and eliminate the cheapest ad-free plan, aiming to grow revenue and improve operating margins. The company's ad tier has seen significant growth, accounting for 40% of all Netflix sign-ups in ad markets. Despite facing challenges in scaling its ad business, Netflix is focused on attracting advertisers and recently secured a $5 billion deal to stream WWE's Raw live. With expectations of double-digit revenue growth in 2024, Netflix is looking to extract additional revenue from existing customers through higher prices and ads.
Topics:businessbusinesstech#ad-business#businesstech#netflix#price-hikes#streaming#subscriber-growth
- Netflix, hungry for more growth, signals more price hikes Ars Technica
- Netflix Is Doing Great, So It's Killing Off Its Cheapest Ad-Free Plan for Good Gizmodo
- Netflix Is Phasing Out Its Ad-Free Basic Plan, But At What Cost? - IGN The Fix: Entertainment IGN
- Netflix confirms its ad-free Basic plan is being 'retired' — and subscribers will be forced to choose between ads or another price hike Tom's Guide
- Netflix is going to take away its cheapest ad-free plan The Verge
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