"Twitter (now X) Joins Forces with BetMGM for Sports Betting Partnership"

X, formerly Twitter, has partnered with sports betting operator BetMGM to integrate live odds and betting services into its platform, starting with pro football and expanding to other sports over time. The move reflects X's shift towards becoming an "everything app" under Elon Musk's ownership, aiming to diversify revenue streams beyond advertising. The partnership could attract a new audience to X and help maintain its high ranking, while providing BetMGM with access to a passionate and engaged sports audience.