"CNN's Digital Future: New CEO Unveils Strategy and Subscription Model"
TL;DR
CNN's CEO Mark Thompson outlined a new digital future for the cable channel in a memo to staff, emphasizing the need for innovation and risk-taking to secure the company's future. The vision includes a focus on digital offerings, new content types, and a reinvigorated approach to original series. Thompson also highlighted the importance of linear TV while acknowledging the need for belt-tightening in the face of changing industry economics. The new organizational structure includes key leadership appointments and a shift towards a more integrated, multimedia newsroom approach.
Topics:businessbusinesstechnology#businesstechnology#cnn#digital-future#mark-thompson#news-industry#organizational-structure
- CNN’s Mark Thompson Outlines Digital Future For Cable Channel, Unveils New Org Structure Hollywood Reporter
- New CNN Boss Shakes Up News Operations, Explores Digital Subscription Model - WSJ The Wall Street Journal
- CNN CEO Mark Thompson Unveils New Strategy With Focus On Digital And Subscription Models, Combining News Units To Serve All Platforms Deadline
- Alex MacCallum Returns to CNN to Oversee Digital Products Variety
- New CNN CEO outlines digital strategy, hints at subscription product Axios
Want the full story? Read the original reporting
Read on Hollywood Reporter