Prime Day Playbook 2026: What to Buy, What to Pass

NBC Select's Prime Day 2026 guide emphasizes planning to maximize savings: the deepest discounts typically hit Amazon devices, other tech, small home and kitchen appliances, everyday essentials, and warm-weather items, while delaying mattresses, large appliances, patio gear, TVs, and back-to-school buys. Use price histories to verify deals, enable Alexa deal alerts, track Lightning Deals, compare across retailers, and pay with a rewards card. Prime Day runs June 23–26, 2026, with counter-sales from Target, Walmart, Sephora, and Ulta.