"Ad Strategy Shake-Up: Prime Video Prioritizes Ad Revenue Over User Satisfaction"

Amazon's Prime Video is set to surpass Netflix in ad-supported subscriptions, as it will make its entire platform ad-supported, with an option to pay extra for an ad-free experience. In contrast, Netflix offers a separate, cheaper ad-supported tier. Netflix co-CEO believes their approach is better for members, while some analysts predict that most Prime Video users won't proactively pay to remove ads. This move has sparked criticism from users who feel they're already paying more for Prime and experiencing inconsistent shipping times.