Bud Light Faces Controversy and Sales Drop Amidst Collaborations and Backlash.
TL;DR Summary
Instagram influencer Bri Teresi posted a video on social media showing her shooting at balloons filled with paint above Honey Birdette lingerie, Bud Light, and Tampax tampons. Teresi is protesting against the use of a biological male to model a bra and panties by Honey Birdette and Bud Light's use of Dylan Mulvaney to promote the beer. Bud Light sales have seen a 17% drop in dollars sold and a volume drop of 21% for the week of April 15.
- Instagram's Bri Teresi Pumps Bud Lights Full Of Lead At The Gun Range, Sends A Message To Woke Lingerie Company OutKick
- Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business The New York Times
- Bud Light sales have plunged an astonishing 17% after controversial collaboration, report says — 2 stocks that could gain from the big drop in business Yahoo Finance
- 2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer The New York Times
- Bud Light's response to Dylan Mulvaney backlash is rife with hypocrisy MSNBC
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