Bud Light Faces Controversy and Sales Drop Amidst Collaborations and Backlash.
Instagram influencer Bri Teresi posted a video on social media showing her shooting at balloons filled with paint above Honey Birdette lingerie, Bud Light, and Tampax tampons. Teresi is protesting against the use of a biological male to model a bra and panties by Honey Birdette and Bud Light's use of Dylan Mulvaney to promote the beer. Bud Light sales have seen a 17% drop in dollars sold and a volume drop of 21% for the week of April 15.