Disney+ and Hulu to merge content for seamless streaming experience.

Disney CEO Bob Iger announced that the company plans to combine content from Hulu and Disney+ into a "one-app experience" by the end of the year, while still offering the services as standalone options. The move is aimed at providing greater opportunities for advertisers and a more unified streaming experience for subscribers. Hulu has grown in stature in recent years with acclaimed original programming, but lags behind more dominant streaming players, such as Netflix.