Amazon Introduces Ads to Prime Video, Offers Ad-Free Tier for Extra Fee

Amazon will start running ads in its Prime Video series and movies, beginning in early 2024 in the U.S., U.K., Germany, and Canada, followed by other countries later in the year. The move comes after Amazon introduced commercials during its exclusive Thursday Night Football telecasts. The ad load will be limited, with the goal of having fewer ads than linear TV and other streaming providers. Prime members who want to continue watching ad-free content will have to pay an additional fee, while the rest will have access to shows and movies with ads. This move aligns with the trend of streaming platforms adopting a dual subscription-ad model, with Amazon's advertising revenue growing at a significant rate.