Levi's AI model diversity plan sparks controversy.
TL;DR
Levi's is partnering with AI studio Lalaland.ai to create "hyper realistic" AI models to supplement human models and increase diversity. The denim company plans to test showing models of different body sizes on its website and app later this year. However, critics argue that the company could achieve the same goal by hiring real-life humans who work as professional models and deserve to be paid for their work. The announcement comes at a time when body diversity in the fashion industry is shrinking.
- Levi's, You Can Just … Hire Diverse Models? The Cut
- Levi’s faces backlash after announcing it will use AI to ‘increase the number and diversity’ of models In The Know
- Levi's use of AI models to increase diversity incites backlash AdAge.com
- Levi To “Supplement Human Models” With AI Versions HYPEBEAST
- 'Digital Blackface'? Levi's gets pushback for using AI models to add diversity. MarketWatch
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