Anti-Woke ETF Targets Starbucks in Pro-Trump Investment Move

Azoria Partners plans to launch an 'anti-woke' ETF targeting companies like Starbucks that incorporate diversity, equity, and inclusion (DEI) in hiring. The fund, set to debut next year, aims to exclude S&P 500 companies with DEI policies, claiming they harm shareholder value. The initiative will be unveiled at Trump's Mar-a-Lago resort, with notable attendees like Cathie Wood and Kevin Roberts. Starbucks denies having hiring quotas, stating its diversity goals were aspirational and expired. The fund's strategy contrasts with ESG funds, focusing on excluding rather than investing in certain companies.