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Taco Bell Launches Baja Blast Pie to Capture Gen Z Interest

1 min read
Source: Business Insider
Taco Bell Launches Baja Blast Pie to Capture Gen Z Interest
Photo: Business Insider
TL;DR

Taco Bell has launched a bright teal Mountain Dew Baja Blast-flavored pie aimed at appealing to Gen Z consumers, especially around Friendsgiving. The pie, which is surprisingly tasty despite its unconventional appearance and flavor, is part of Taco Bell's strategy to attract younger customers through fun, meme-worthy products and beverage-inspired treats. While the pie is a limited-time, shareable item priced at $19.99, it exemplifies Taco Bell's focus on innovative, playful offerings to boost its appeal among young audiences.

Topics:businessfood-and-culture#baja-blast-pie#food-and-culture#gen-z#novelty-food#taco-bell#thanksgiving
Share this article
  1. Taco Bell's new Mountain Dew Baja Blast pie is part of a strategy to reach Gen Z. I tried it.  Business Insider
  2. Taco Bell debuts its Baja Blast pie, and the reactions may surprise you  Yahoo
  3. 'It honestly is enjoyable.' See the internet's verdict on Taco Bell's Baja Blast Pie.  USA Today
  4. Taco Bell Finally Launched the Menu Item Fans Have Been Waiting a Year For  Allrecipes
  5. Yes, Taco Bell Made a Baja Blast Pie — and You Can Try It  Food & Wine

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