BetterBrand's Series A Funding Raises Valuation to $170M.

BetterBrand, a foodtech company known for creating “The Better Bagel,” has raised $6 million in Series A capital at a pre-money valuation of $170 million. The company's proprietary “grain-changing” technology combines non-GMO and clean label ingredients to create a line of better-for-you baked goods. The funds will be used to expand into new markets across North America and Europe and on continued innovation and product development poised to begin rolling out in coming months.