Embracing the 'Great Lock-In': A New Era of Commitment to Goals

1 min read
Source: The Guardian
Embracing the 'Great Lock-In': A New Era of Commitment to Goals
Photo: The Guardian
TL;DR

The article discusses the emergence of the 'Great Lock-In,' a new seasonal fitness trend on TikTok encouraging ruthless commitment to self-improvement goals over four months, while humorously noting the term's existing meaning in British culture related to illegal drinking sessions.

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