Changing Attitudes: Americans Shift Perception of Moderate Drinking as Unhealthy, Impacting Beer and Liquor Sales

A Gallup poll has found that a record-high percentage of Americans, particularly young adults aged 18-34, believe that moderate drinking is bad for one's health. The survey revealed that 39% of respondents think consuming one or two drinks a day is unhealthy, marking an 11-point increase since 2018. Additionally, fewer Americans believe that moderate drinking is good for health, with only 10% stating so in 2023 compared to 16% in 2018. The survey also showed that most Americans view alcohol as less harmful than tobacco but more harmful than marijuana.