Tito's Empty Keg: A Pricey Troll or a New Launch?

Tito's Handmade Vodka has launched a limited edition 128-ounce stainless steel mini cocktail keg called "Tito's in a Big Can" for $200, which can be filled with their own vodka or anything else. The brand has also released a smaller insulated can-cooler called "Tito's in Any Can" for $30, which can fit both 16-ounce and 12-ounce cans and converts into a refillable pint tumbler with a leak-proof lid. Both products are available for a limited time and all net proceeds will go toward the customer's choice of nonprofit that the brand has teamed up with.