Dawn Rush Delays King of Prussia Mall Opening Over Swatch x AP Release
TL;DR
A massive dawn crowd formed at King of Prussia Mall for the Swatch x Audemars Piguet Royal Pop watch drop, prompting a heavy police response and a two-hour delay in opening. One person was arrested for defiant trespassing as some attendees attempted to force entry. The Swatch store will remain closed through the weekend, and a sign indicated the Royal Pop watch would not be sold at that location, with the collection expected to be available for months elsewhere.
- Crowd seeking new Swatch x AP watch release forces closure at KOP Mall 6abc Philadelphia
- A $400 Swatch Watch Is Driving Fans Insane WSJ
- Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores The New York Times
- Swatch stores shutter amid long lines for highly anticipated collaboration release Yahoo
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles The Guardian
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