Bud Light faces backlash from customers and competitors.

Florida Governor Ron DeSantis released a parody of the old Bud Light "Real Men of Genius" commercials taking aim at transgender female athletes. DeSantis called out Lia Thomas, who competed and won the women’s NCAA Championship in the 500 free in 2022, and declared Emma Weyant, a Florida native, the real winner of the 500 free last year. DeSantis' latest comments come just days after Kentucky swimmer Riley Gaines was "violently accosted, shouted at, physically assaulted, and barricaded in a room by protestors" after speaking to students at San Francisco State University. The Biden administration has also proposed changes to Title IX to bar states from banning transgender athletes from competing against the gender they identify with.