One Cancel at a Time: How Consumers Can Pressure the Oligarchs

An op-ed arguing that small, coordinated consumer actions—like canceling paid services from major tech and entertainment companies—can economically pressure oligarchs. It highlights Scott Galloway’s Resist and Unsubscribe campaign, explains how unsubscribing affects company valuations, and stresses that you don’t have to drop every service to make a difference. The piece also advocates building cash reserves to enable a credible general strike, and shares the author's own cancellations as a model for readers to start resisting today.