Black Friday Shopping Shifts to Online, Changing Traditions

Tri-State shoppers experienced a less traditional Black Friday this year, with fewer long lines, no shopping frenzy, and fewer markdowns. Many stores that shoppers expected to be open were closed. While online shopping continues to rise, some shoppers still value the in-person shopping experience and the nostalgia of Black Friday. Despite the shift towards online shopping, there was still a significant number of shoppers in physical stores. The National Retail Federation predicts that the number of shoppers during the Black Friday weekend in 2023 will surpass the previous year.