"Twitter's Business Model: Hostage-Taking, Elon Musk, and Capitalism's Impact"

1 min read
Source: Slate
"Twitter's Business Model: Hostage-Taking, Elon Musk, and Capitalism's Impact"
Photo: Slate
TL;DR

Elon Musk's management of Twitter, now known as X, has resulted in a decline in ad revenue and a deteriorating user experience. Musk has threatened advertisers with "name & shame" tactics, causing many to flee the platform. Instead of improving the product, Musk has implemented a rate limit on tweets and plans to restrict direct messages for non-paying users. He has also warned companies that they will lose their verification check marks if they don't meet advertising spending benchmarks. Musk's approach seems to be to make the platform worse and then offer improvements to those who pay, effectively turning Twitter into a hostage-taking business model.

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