The It Bag Era Edges Toward a Pocket-Sized Future

Fashion writer Vanessa Friedman notes a shift away from the traditional handbag: overall handbag demand is down, searches for briefcases are up, and pockets-tainted clothing is rising, signaling a fragmentation of the It bag era. High luxury prices push some toward vintage/historic bags, while smartphones reduce the need to carry bulky items. The trend suggests the handbag isn’t dead, but its dominance has ended, giving way to a more diverse, pocket-friendly fashion landscape.