Apple’s Next Era: More Cash for Growth Under Ternus

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Source: Gizmodo
Apple’s Next Era: More Cash for Growth Under Ternus
Photo: Gizmodo
TL;DR Summary

Bloomberg’s Mark Gurman reports that under incoming CEO John Ternus Apple may shift away from Tim Cook’s shareholder-first model and instead retain more cash for major acquisitions, talent, and expanded R&D, including AI infrastructure. The move could see Apple pursue AI leadership through strategic buys and big bets, though past missteps (car project, expensive VR headset) show the company has experimented with bold spending. Critics caution against overhyping AI, while supporters argue this could position Apple to break new ground beyond incremental updates.

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