Amazon Challenges EU Content Rules, Claims Unfair Targeting

Amazon has launched the first U.S. challenge to the European Union's Digital Services Act, arguing that it should not be classified as one of the "very large online platforms" (VLOPs) subject to stricter rules on policing illegal content. The company disputes the VLOP designation, stating that its primary revenue comes from retail and not advertising. Amazon claims that singling them out as a VLOP would impose unfair administrative obligations that do not benefit EU consumers. The EU's executive body, the European Commission, has not commented on the matter. The Digital Services Act requires companies with over 45 million monthly active users to comply with rules on hate speech, disinformation, and counterfeits or face fines of up to 6% of their annual revenue.