Amazon's $100M investment in generative AI signals major push into the field.

Amazon's cloud unit, AWS, is building a $100 million Generative AI Innovation Center to catch up with Microsoft and Google in the market for generative artificial intelligence. The center will connect Amazon experts in AI and machine learning with clients seeking to build applications based on the latest technologies. With the new center, the company expects to sell more cloud services amidst increasing competition in the cloud infrastructure market.