AWS bets on multiple AI models via Bedrock to win the AI race

Amazon CEO Andy Jassy argues AWS can win in AI without a single dominant model, by making Bedrock a hub for access to multiple leading foundation models from providers like OpenAI and Anthropic. The shift is from building one best model to optimizing “intelligence per dollar,” with customers wanting diverse, cost-efficient AI options. Amazon will continue developing its own frontier models, but Bedrock’s multi-model approach is positioned as the centerpiece of its AI strategy.