California DMV Forces Tesla to Drop Autopilot Branding in Compliance Action
TL;DR
Tesla removed the Autopilot branding and Autosteer from new vehicles after the California DMV found marketing around its driver-assistance features misleading, a compliance action meant to avoid a 30-day suspension of Tesla's California dealer/manufacturer licenses and to align with consumer-protection rules, signaling regulatory pressure over how Autopilot/FSD are marketed.
- Now We Know Why Tesla Killed Autopilot InsideEVs
- Tesla avoids California sales ban by removing ‘autopilot’ from marketing The Guardian
- DMV decides not to suspend Tesla sales in California over deceptive marketing Los Angeles Times
- Tesla’s Autopilot Disappears From Cars in California Autoblog
- Tesla’s European future in doubt, but they didn’t get banned in California! Electrek
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