California launches new website to help residents block and delete personal data from brokers

1 min read
Source: CalMatters
California launches new website to help residents block and delete personal data from brokers
Photo: CalMatters
TL;DR

California has launched a new online tool called DROP that allows residents to request the deletion and stopping of sale of their personal data from data brokers, streamlining the process by sending bulk requests to all registered brokers at once, with detailed instructions on how to provide additional identification like mobile advertising IDs for more thorough data removal.

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