DIRECTV Upgrades Sat TV Playout with Cloud-Native Software
TL;DR
DIRECTV is upgrading its satellite-delivery system with Harmonic's cloud-native VOS Media Software, consolidating ingest, playout, ad insertion, branding, encoding, and delivery in a private data center; the move aims to cut costs, boost ad revenue for high-value channels, and simplify scaling and future updates as the industry shifts to software-defined video infrastructure.
Topics:businesstechnology#advertising-insertion#cloud-native#directv#harmonic#technology#vos-media-software
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