Elon Musk's 'X' Faces Collapse as Advertisers and Employees Flee

Major brands such as Disney, Apple, and Microsoft have suspended or paused their advertising spending on X (formerly Twitter) following Elon Musk's endorsement of an antisemitic conspiracy theory. Musk's controversial statements and behavior on the platform have led to negative perceptions and potential backlash for brands that continue to advertise on X. Additionally, his actions may fuel the spread of hateful content and disinformation, posing risks to the platform's established policies and user well-being. Managing the online firestorm requires timely responses, transparency, and positive engagement, but Musk's blame-shifting and controversial behavior may lead to further departures from X, raising questions about the platform's future.