Facebook's User Base Skews Older Despite 3 Billion Users

Facebook, with 3 billion monthly users, is facing a challenge to remain relevant among young adults who have moved on to other social media platforms like Instagram and TikTok. The company is hoping to win back the younger demographic by using artificial intelligence to show users content they didn't know they wanted to see and by integrating messaging features back into the app. However, outside researchers say that Facebook's numbers among young adults are declining, and the company risks becoming utilitarian but boring, like email, without this trend-setting demographic.