Ford Fathom: Sub-$30K EV Pickup Targets 2027 Debut

Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 before a $1,595 delivery fee, with sales set for early 2027. It promises more passenger space than a Toyota RAV4 plus bed and frunk space, aims to compete in the affordable EV segment, and includes a large touchscreen, wireless CarPlay/Android Auto, BlueCruise, bidirectional charging, a digital key, and a built‑in NACS port. Production begins at Louisville Assembly in Q1 2027, and Ford highlighted features like Apple Maps navigation—plus a QR code teaser linking to the Fathom page. Range is expected to be at least 300 miles, with Apple Maps integration in the nav system.