All articles tagged with #ford fathom
Ford aims to sell over 100,000 units of its $30,000 Fathom EV pickup in its first year—an annual volume only Tesla has reached—driven by a new cost-focused platform, an 'assembly tree' production method, and cheaper lithium iron phosphate batteries; orders open in early 2027 with production planned for fall next year at Louisville, as Ford presses ahead after canceling the F-150 Lightning.
Ford’s target of a 0-60 mph in 4.5 seconds for the Fathom electric pickup would beat several classic high-performance cars listed by Jalopnik as slower: the 2006 Porsche 911 Carrera 4 Coupe (4.9s), the E39 BMW M5 (4.8s), the 2013 Ford Mustang GT 5.0 Convertible (4.8s; auto; manual can hit 4.5s), the 2012 Aston Martin V8 Vantage (4.7s), and the 2009 Pontiac G8 GXP (4.6s). The piece positions the Fathom as quicker than these well-known performers if the 4.5-second target holds.
Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 before a $1,595 delivery fee, with sales set for early 2027. It promises more passenger space than a Toyota RAV4 plus bed and frunk space, aims to compete in the affordable EV segment, and includes a large touchscreen, wireless CarPlay/Android Auto, BlueCruise, bidirectional charging, a digital key, and a built‑in NACS port. Production begins at Louisville Assembly in Q1 2027, and Ford highlighted features like Apple Maps navigation—plus a QR code teaser linking to the Fathom page. Range is expected to be at least 300 miles, with Apple Maps integration in the nav system.
Electrek's survey of about 2,700 readers finds a mostly noncommittal mood about whether Ford's $30k Fathom will derail Slate Auto, but several comments warn Ford's dealer network could backfire and chill Slate orders, illustrating how Ford's announcement might plant a waiting game and pressure Slate even if Fathom isn't launched yet.
Ford’s Fathom illustrates why automakers reveal EVs in slow, staged drips: it keeps investors engaged but fuels consumer skepticism as specs slip and rivals delay, risking relevance when the product finally lands.