"Google Execs' Plot to Boost Ad Revenue Exposed in Emails"

1 min read
Source: Search Engine Journal
"Google Execs' Plot to Boost Ad Revenue Exposed in Emails"
Photo: Search Engine Journal
TL;DR

Emails uncovered in the United States antitrust lawsuit against Google reveal discussions among top executives from Google Search, Chrome, and Ads about increasing ad revenue. The documents contradict Google's claims that the Search Team is firewalled from the Advertising side of the company. The emails discuss plans to boost ad revenues, the impact on Google's stock price, and personal fortunes. Executives also discuss potential changes to search ranking to benefit Google Ads. The documents highlight concerns about negative impacts on user experience and the search team's reluctance to engage in activities that would harm users.

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