"Jeff Bezos's Investment in Perplexity AI Doubles as Startup Nears $1B Unicorn Status"

Amazon founder Jeff Bezos has invested in Perplexity AI, a startup aiming to challenge Google with an AI-based search engine. The company has rapidly grown to 10 million monthly active users and is finalizing a new funding deal at a valuation of around $1 billion, nearly doubling Bezos's investment in a few months. Perplexity makes money by offering a Pro version for $20 per month and is banking on AI chatbots replacing traditional search methods. However, it still has a long way to go to truly challenge Google, which has enormous resources and AI talent at its disposal.