Meta Goes Budget: In-House Smart Glasses Enter the Market at $299
TL;DR Summary
Meta is rolling out its first in-house, budget smart glasses—the Adventurer and Fury at $299—with a $399 Starfire model designed with Kylie Jenner and produced by EssilorLuxottica, aiming to broaden adoption beyond Ray-Ban/Oakley partnerships and attract a fashion-forward, younger audience; the glasses support prescription lenses and adjustable nose pads, signaling a down-market push in Meta’s wearables strategy.
- Meta Debuts Glasses Under Its Own Brand at Lower $299 Price Bloomberg
- Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC
- Meta debuts AI-powered Meta Glasses, starting at $299 Yahoo Finance
- We’re Partnering With EssilorLuxottica to Launch Meta Glasses meta.com
- Meta is now designing its own, cheaper AI smart glasses CNN
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