Meta to Use AI Chat Data for Personalized Content and Ads

1 min read
Source: TechCrunch
Meta to Use AI Chat Data for Personalized Content and Ads
Photo: TechCrunch
TL;DR

Instagram head Adam Mosseri clarified that Meta does not listen to users' conversations via microphone for ad targeting, emphasizing that its powerful recommendation system relies on AI, user interactions, and third-party data, not secret audio recording. The company plans to enhance its ad targeting with AI data, which could make it even more precise, raising ongoing privacy concerns.

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