"Meta's Threads App Expands to Europe, Posing Threat to Competitor X"

1 min read
Source: The Guardian
"Meta's Threads App Expands to Europe, Posing Threat to Competitor X"
Photo: The Guardian
TL;DR

Meta-owned app Threads has launched in the European Union, expanding its user base and posing a challenge to competitor Twitter. The delay in the EU launch was due to the need for approval from the European Commission over privacy provisions. Threads, known as a "Twitter killer" app, allows users to browse content without creating a profile on the app or Instagram. Meta also announced plans for interoperability with Threads, allowing posts to appear on other social platforms. Meanwhile, competitor X continues to struggle, losing advertisers and experiencing a decline in daily active users.

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