Meta's VPN Block in EU Leads to Decreased Threads Usage

Meta has blocked VPN access to its new app Threads in the European Union (EU) due to potential conflicts with the EU's data privacy laws. Threads collects extensive user data for targeted ads, which may violate the General Data Protection Regulation and the Digital Markets Act. As a result, Threads' usage has dropped, with daily active users down by over 25% and average usage time reduced by 50%. Meta hopes to make Threads available in the EU in the future but must first ensure compliance with EU regulations.