MoonSwatch Mission to the Moon 1969 Brings Omega Gold Into a 1,969-Piece Limited Edition

TL;DR Summary
Swatch's MoonSwatch Mission to the Moon 1969 commemorates Apollo 11 with a 42mm quartz chronograph featuring an all-18K Moonshine gold dial, hands, and crown sourced from Omega archives for about 11 grams of gold per watch. Limited to 1,969 pieces and priced at $570, the release uses an “Electronic Swatch Timepiece Application” with a 2 minute 15 second purchase window and guaranteed store pickup to curb chaotic rollouts.
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