Netflix's Ad-Supported Tier Reaches 70M Users in Two Years

Netflix's ad-supported subscription tier has reached 70 million monthly users, marking significant growth since its launch two years ago. This tier now accounts for 50% of new signups in available countries, driven by Netflix's strategy of discontinuing its cheapest ad-free option and enhancing the ad-supported plan's features. The company has also developed its own advertising technology platform and plans to expand it globally. Netflix's total subscriber base has increased to 282.7 million, with all subscribers gaining access to the upcoming Mike Tyson vs. Jake Paul boxing match.