NYC Transit Agency Ends Twitter Service Alerts Over Cost Dispute

The Metropolitan Transportation Authority (MTA) has stopped posting service information to Twitter due to the platform's unreliability and a reported $50,000 monthly bill to access its API. The MTA has built redundant tools that provide service alerts in real-time, including apps, email alerts, text messages, and screens in stations, trains, and buses. Twitter's recent changes, including the removal of blue checkmarks and the introduction of a subscription service, have led to over half of its top 1,000 advertisers discontinuing advertising on the platform.