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OpenAI Adds CPC Ads to ChatGPT and Seeks Marketing-Science Lead

1 min read
Source: Digiday
OpenAI Adds CPC Ads to ChatGPT and Seeks Marketing-Science Lead
Photo: Digiday
TL;DR Summary

OpenAI is enabling cost-per-click ads inside ChatGPT and is hiring its first advertising marketing science leader to build measurement, attribution, and external partnerships, signaling a push to grow ad revenue beyond CPM with CPC bids in the $3–$5 range and a focus on proving value to advertisers.

Topics:business#ad-measurement#chatgpt#cpc-advertising#marketing-science#openai#technology
Share this article
  1. OpenAI turns on cost-per-click ads inside ChatGPT  Digiday
  2. EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads  ADWEEK
  3. ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report  Search Engine Journal
  4. Advertisers are testing ChatGPT ads — but uncertainty remains high  Search Engine Land
  5. OpenAI Launches Cost-Per-Click ChatGPT Ads  The Information

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