OpenAI bets on Amazon as growth driver in multi-cloud push

OpenAI is expanding beyond its Microsoft partnership by embracing Amazon Web Services’ Bedrock to reach more enterprises, citing “frankly staggering” demand. Amazon may invest up to $50 billion in OpenAI, signaling a broader multi-cloud strategy that now also includes Alphabet and Oracle. Enterprise clients now account for about 40% of revenue and could soon rival the consumer side, even as Claude-driven competition from Anthropic rises. OpenAI says it must meet customers where they are and stay focused on long-term growth across multiple cloud providers.