"Publishers Struggle as Meta's News Presence Declines in 2023"

Meta's retreat from news has left publishers scrambling for traffic, with Facebook referrals plummeting for many publications. The shift away from news follows years of public relations disasters for Meta regarding misinformation and political bias accusations. As a result, publishers are diversifying their traffic sources, with some turning to Google search traffic and YouTube for monetizing social video. Meanwhile, TikTok is gaining ground as a news source, prompting publishers to adapt their strategies to reach consumers on different platforms.