Saudi Arabia launches Ceer, its first homegrown EV brand with the Exobot duo

Ceer, Saudi Arabia’s first domestically produced automaker backed by the Public Investment Fund and Foxconn, unveils the Exobot sedan and SUV on an 800V platform with a tri‑motor setup delivering over 1,100 hp, 112 kWh packs and roughly 310–373 miles of range (NEC/NEF cycles). The cars feature falcon-wing doors, transparent lower door panels, halo cooling, and a 48-inch digital cockpit with OTA updates. The plan calls for seven models by 2030 and about 35,000 jobs by 2034, with production in King Abdullah Economic City as part of Vision 2030’s local‑factory push (Saudi Made).