"Streaming Crackdown: Disney, Hulu, and ESPN+ to Enforce Password Sharing Rules"

Disney is set to crack down on password sharing for its streaming services, including Disney+, Hulu, and ESPN+, with new limitations on sharing accounts outside of households starting March 14. The updated user agreements explicitly prohibit impersonation or misrepresentation and allow the company to analyze accounts for compliance. Disney CEO Bob Iger previously hinted at this move, emphasizing its importance for business growth. This follows a successful crackdown by Netflix, which led to a surge in new subscribers as password "borrowers" created their own subscriptions.