Trump-era FTC rebrands pricing controversy as 'personalized pricing' push
TL;DR
The FTC under the Trump administration is seeking public comment on a policy draft that reframes what others call surveillance pricing as 'personalized pricing,' warning that using personal data to set prices could violate the FTC Act. The move shifts framing from the Biden era’s probe, signals enforcement intent, and reflects ongoing debate about AI-driven pricing, disclosure requirements, and regulatory action amid bipartisan concern over data-driven price discrimination.
Topics:businesstechnology#consumer-protection#data-privacy#ftc#personalized-pricing#surveillance-pricing#technology
- Trump’s FTC Wants You to Call Surveillance Pricing ‘Personalized Pricing’ Gizmodo
- Opinion | Companies Shouldn’t Set Prices One Customer at a Time The New York Times
- Exclusive | FTC Warns Retailers on Using Private Consumer Data to Raise Prices WSJ
- Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say Ars Technica
- FTC says "personalized pricing" based on consumer data could violate the law CBS News
Want the full story? Read the original reporting
Read on Gizmodo