
Trump-era FTC rebrands pricing controversy as 'personalized pricing' push
The FTC under the Trump administration is seeking public comment on a policy draft that reframes what others call surveillance pricing as 'personalized pricing,' warning that using personal data to set prices could violate the FTC Act. The move shifts framing from the Biden era’s probe, signals enforcement intent, and reflects ongoing debate about AI-driven pricing, disclosure requirements, and regulatory action amid bipartisan concern over data-driven price discrimination.













